BEMBIEN’S YI-MEI TRUXES IN BROOKLYN

A former marketing director for Vogue and the founder of coveted bag brand Bembien, Yi-Mei Truxes lives and works in Greenpoint, Brooklyn—a neighbourhood she describes as magnetic, filled with hard-working creatives who are building businesses, challenging the norm and making things happen. Her office and home are actually just a block apart—an arrangement conducive to a slower pace of life and an inherent sense of freedom. We are so excited to share our conversation with Yi-Mei and learn a bit more about the inspiration behind Bembien, how sustainability is woven throughout the business, why Greenpoint is the perfect backdrop to build the brand and of course all of her inside tips to explore Brooklyn like a local (we promise you’ll want to save these for all your post-pandemic travels).